01. Initial Introduction/Requirements
Make contact with me via the contact page of this website. Send me an email and I will respond within 5 days to discuss one-on-one how I can help develop your personal brand. Purpose of the introduction is for me to listen, take notes and capture the essence of your situation. I will then ask key questions to help me identify your goals. I will then clarify how I can support you in developing your own personal brand by broadly discussing the services I offer, my personal brand philosophy and a brief overview of costs.


02. Project Clarification
Upon the details written down from our discussion I will develop a project clarification document for your review. This document gives a detailed plan of action of our work with one another. It will provide calendar dates for deliverables and stage/phase outlines. This document will also serve as an overall guide for meetings, client content collection and overall personal brand execution.


03. Personal Branding Guide and Discovery Workbook
A comprehensive manual that will identify your own brand and keep you and your efforts focused on your ideas, goals, and dreams and their implementation.


04. Content Collection and Analysis
Each client will be responsible for providing me content as it relates to the work we will be doing together to develop your personal brand. This includes resume, personal photographs, biography, video footage, content about your business or goals, music samples, etc. The information provided will be for analytical purposes and will serve as a stepping-stone for me to develop ideas regarding your personal brand. Each person has his/her personal brand with different tastes, perspectives and ideas. It is my job to best represent that in you. No personal brand is the same.

In regards to personal photos. I highly suggest hiring a professional photographer to assist with your look. The right photo can make a significant different on how people perceive you.


05. Design Production - Print and Web
I will create the tangible tools that best represent your personal brand to the public.
Every brand, personal or not is about presentation. If you can present yourself in an creative and effective manner, people will take notice of you and begin to see you in the way you intended them to see you. Creative elements that I will create for you include your personal brand website and various print tools (see Design Gallery on website for reference and examples). Communication tools provided will be...

    * Logo
    * Business Cards
    * Postcard
    * CD/DVD Packaging
    * Brochure (9”x6”) or (8.5" x 11")
    * Bio Sheet
    * Resume
    * Stationery Design
    * Envelope Design
    * Website Design
    * Powerpoint Backgrounds (3 sets)

(I do recommend a professional head photograph or suit photograph. Photography is not included in package)
*Pricing does not include printing


06. Deliverables Provided
Final deliverables will be provided to you. This includes every element regarding your personal brand. From written documentation, marketing plan of action and creative presentation materials. Not only will tangibles be provided you but you will also receive a CD with all content provided to you in PDF format for easy reproduction. Content on CD can also be emailed to your prospective client, recruiter or special interest reference.


07. Final Meeting
Our final meeting consists of review of everything we discussed and developed throughout our 5-month process. This is a time of reflection, a time of asking and answering final questions. This will also be the time for you to fill out a survey and provide a testimonial regarding the personal brand services that I offer. Your feedback will be represented on the AnthonyFisher.com Personal Branding website along with your picture and case study.