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Design Philosophy and Statement

“Design is the ability to interpret a thought into a visual message that communicates effectively. This is achievable by appropriate use of color, typography, space, composition and scale.” -Anthony Fisher



I approach your personal brand development holistically
. I use my experience to lead you through a process that helps identify how to effectively communicate your brand, conceptually and visually. Once your personal brands "personality" and "character" traits have been determined, I then move quickly into the strategic planning phase, determining what messages fit your core audience and what medium should be used to convey those messages. Strategic plans then become tactical as me and my team design, write, and produce a variety of materials to your targeted population. This is all done with the ultimate goal of expanding your reach, growing your customer base, and increasing your revenue. Let me capture your message with words and images that will inspire and engage your target audience in effective and lasting ways.


About Creative Design

Your personal brand is unique and your visual presentation media needs to represent you in a creative and defined way. Having a Bachelors degree in Graphic Design,15 years of professional design experience and 9 years of business experience will benefit you as we work together to define your visual brand style. In working with me and my professional virtual team of designers, you will receive custom designed web and print-based marketing materials that will serve you in a professional manner and will cause your target market to take notice and respond to you.

It doesn't matter if you are a one person company or a veteran business with existing clientele, the fact of the matter is that you want to be represented the best way possible. I encourage you to take the necessary steps to fashion and complete all elements of your personal brand in a marketable/visual manner and allow me and my team of professional designers to make it tangible for you. To review my personal design portfolio as a reference, I encourage you to visit my design portfolio (coming soon).



Design Experience

I have been designing professionally for over 15 years. After graduating from Azusa Pacific University with a Bachelors degree in Graphic Design in 1996, and a Master’s degree in Education Technology in 1999, I began my career teaching at the secondary education level and creating graphic design curriculum programs for a handful of college preparatory schools in Southern California. In 2000, I birthed Fisher Design Group, a privately owned design and advertising agency with accounts ranging from Disney, CBS2 news, World Vision and Arinc. I am an award winning print and web designer and have taught design courses as an adjunct professor for various colleges. I’ve had the opportunity to work in the industries of education, GIS, communications, government, entertainment, corporate and non-profit.